The story of HOM. From small beginnings to globally recognised brand.

The story of HOM begins in 1968, when founder Frédéric Le Bail decided to follow his passion for fashion and design by creating his own underwear brand. He started designing boxer shorts and briefs, and his first collection was sold in small boutiques in Marseille.

Rapid growth in the 70s and 80s

In the 1970s and 1980s, HOM grew rapidly and the brand became well-known in France and Europe. The brand expanded to other countries and started producing T-shirts and other underwear pieces as well. This was the beginning of HOM's rise as one of the most popular brands in Europe and later in the world.

The rise of HOM in the 1990s

In the 1990s, HOM became one of the most popular brands in Europe and was sold in shops around the world. The brand became known for its high quality, stylish designs and perfect fit. This was the beginning of HOM's global recognition as one of the best brands in the underwear industry.

Innovation and distinction

HOM continues to stand out for its innovation and attention to detail. For example, the brand designed the fly now known as the "HO1 fly", which increases the comfort of underwear and is available in many of their products. The brand has also won awards for its innovation and design.

A globally recognised brand

Over the past decades, HOM has continued to grow and is now one of the most recognised brands in the underwear industry. The brand is known for its high quality, stylish designs and perfect fit. HOM is now a global brand with sales in more than 80 countries.

The future of HOM

HOM continues to evolve and innovate, focusing on creating the best products for its customers. The brand remains focused on quality, comfort and style, and is likely to continue to grow and gain even more recognition in the future.